CHRISTINA ECONOMOU started her journey in fashion by attending Parsons and Istituto Marangoni in Paris, where she won the 2011 International Award at London Graduate Fashion Week. After briefly working for Giambattista Valli and as a correspondent for Greek Vogue in Paris, she returned home to her native Athens in 2013 to fulfill her dream of launching her own label. Classic forms inspire her work with a focus on beautiful prints, rich fabrics and unconventional cuts. Her hope is to create a line which offers a sophisticated twist on classic day and nightwear using beautiful printed silk fabrics made according to an age old tradition in the historic silk town of Soufli in Northern Greece. Her collections, which are produced in Athens, reflect her own effortless and eclectic style, resulting in a line that is as cool and progressive as it is timeless and respectful. Now in its fourth season, CHRISTINA ECONOMOU can be found worldwide from London to Qatar and has already caught the eye of several notable retailers and fashion figures.